An inn is expert (or should aspire to be expert) at providing thoughtful service. The reward will be repeat guests and referrals.
There are three separate and distinct interpretations of LOCATION when it comes to the Success of an Inn.
Building personal relationships with all of your contacts at a College or University will bring you College Business that is quite recession-proof.
This article, with Life Cycle graph, offers advice for marketing and operations improvements at various points along the Bed & Breakfast life cycle.