Some innkeepers may be wondering if it is truly worth the effort and investment to do some of this technology stuff we’ve all been hearing about. You know…Facebook, Twitter, blogging, Search Engine Optimization…you know this technology stuff.
Marilyn and I know Dallas and Nancy Renner from our corporate life McCormick days. Now they are the owners of The Chocolate Turtle, a 4 guest room B & B in Corrales, NM. This top rated TripAdvisor recommended gem was Googled on the Blackberry of a producer of the Sean Hannity show, on assignment covering the Tea Party Express in Albuquerque. They needed to find a location where they could transmit their story over to the internet back to New York. And they were in a hurry…on their way to Las Cruces to film the Tea Party event for the Greta Van Susteran show. They needed access to the internet right now!
Because The Chocolate Turtle has adapted their website to PDA devices, and they promote their property as business friendly with high speed internet access, the Sean Hannity team inquired about the possibility of using the B & B as their transmission point. Of course the Renners obliged and were repaid for their kindness by a news blurb on the Sean Hannity Great American Blog, with video. Check it out! And now the success story is on the PAII blog, and on this blog and… well, people just can’t stop talking about the Turtle!
Proof positive that it is worth the investment to learn (like at the PAII convention?!), and then take advantage of, this technology stuff. Scott
